VU Boekhandel

Profit Impact of Marketing Strategy Project Retrospect and Prospects

Hoofdkenmerken

Auteur:	Moore, Michael J.
Redactie:	Moore, Michael J. (University of Virginia)
Titel:	Profit Impact of Marketing Strategy Project Retrospect and Prospects
Uitgever:	Cambridge University Press
ISBN:	9780521840538
Land van oorsprong:	United Kingdom
Prijs:	€ 149.00
Verschijningsdatum:	04-11-2004
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Dewey code:	658.802

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	326
Hoogte mm.:	234
Breedte mm.:	159
Dikte mm.:	26
Gewicht gr.:	650

Inhoud:

The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.