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Hoofdkenmerken

Auteur:	Grunig, Rudolf; Morschett
Titel:	Developing International Strategies Going and Being International
Uitgever:	Springer-Verlag Berlin and
ISBN:	9783642445972
Editie:	2012 ed.
Land van oorsprong:	Germany
Prijs:	€ 71.86
Verschijningsdatum:	29-11-2013
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Ownership & organization of enterprises
Geillustreerd:	XXIV, 368 p.

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	368
Hoogte mm.:	235
Breedte mm.:	155
Gewicht gr.:	599

Inhoud:

This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets.