VU Boekhandel

Political Marketing and Management in the 2017 New Zealand Election

Hoofdkenmerken

Auteur:	Lees-Marshment, Jennifer
Redactie:	Lees-Marshment, Jennifer
Titel:	Political Marketing and Management in the 2017 New Zealand Election
Uitgever:	Springer International
ISBN:	9783319942971
ISBN boekversie:	9783319942988
Serie:	Palgrave Studies in Political Marketing and Management
Editie:	2018 ed.
Land van oorsprong:	Switzerland
Prijs:	€ 74.49
Verschijningsdatum:	31-07-2018
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Elections & referenda
Geillustreerd:	38 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	158
Hoogte mm.:	210
Breedte mm.:	148

Inhoud:

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.