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Competitive SME Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

Hoofdkenmerken

Auteur:	Hood, David James
Titel:	Competitive SME Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises
Uitgever:	Kogan Page Ltd
ISBN:	9780749468507
Land van oorsprong:	United Kingdom
Prijs:	€ 38.56
Verschijningsdatum:	03-02-2013
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Small businesses & self-employed

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	232
Hoogte mm.:	235
Breedte mm.:	165
Dikte mm.:	12
Gewicht gr.:	348

Inhoud:

Inspired by the futureSME European Union initiative, this book shows SMEs how to harness and exploit competitiveness, agility, performance and resilience quickly and effectively to increase growth.