VU Boekhandel

Network Is Your Customer Five Strategies to Thrive in a Digital Age

Hoofdkenmerken

Auteur:	Rogers, David L.
Titel:	Network Is Your Customer Five Strategies to Thrive in a Digital Age
Uitgever:	Yale University Press
ISBN:	9780300188295
Land van oorsprong:	United States
Prijs:	€ 21.75
Verschijningsdatum:	13-11-2012
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Market research
Geillustreerd:	15 b-w illus.

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	336
Hoogte mm.:	154
Breedte mm.:	233
Dikte mm.:	22
Gewicht gr.:	536

Inhoud:

Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.