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Transforming New Technologies into Cash Flow Creating Market-Focused Strategic Paths for Business-to-Business Companies

Hoofdkenmerken

Auteur:	Lichtenthal, J David; More
Titel:	Transforming New Technologies into Cash Flow Creating Market-Focused Strategic Paths for Business-to-Business Companies
Uitgever:	Taylor & Francis Inc
ISBN:	9780789030214
ISBN boekversie:	9781317954743
Land van oorsprong:	United States
Prijs:	€ 53.63
Verschijningsdatum:	01-03-2006
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Business strategy

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	260
Hoogte mm.:	216
Breedte mm.:	156
Gewicht gr.:	480

Inhoud:

Develops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers in technology-intensive companies, technical, R&D, and engineering managers.