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Foundations of Marketing Thought The Influence of the German Historical School

Hoofdkenmerken

Auteur:	Jones, D.G. Brian
Titel:	Foundations of Marketing Thought The Influence of the German Historical School
Uitgever:	Taylor & Francis Ltd
ISBN:	9780367876272
Serie:	Routledge Studies in the History of Marketing
Land van oorsprong:	United Kingdom
Prijs:	€ 70.02
Verschijningsdatum:	12-12-2019
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Operational research

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	214
Hoogte mm.:	234
Breedte mm.:	156
Gewicht gr.:	420

Inhoud:

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how