VU Boekhandel

Strategic Communication Public relations at work

Hoofdkenmerken

Auteur:	Johnston, Jane
Titel:	Strategic Communication Public relations at work
Uitgever:	Allen & Unwin
ISBN:	9781760876432
Land van oorsprong:	Australia
Prijs:	€ 55,12
Verschijningsdatum:	29-09-2020
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Public relations
Geillustreerd:	19 Tables, black and white; 51 Line drawings, black and white; 14 Halftones, black and white; 55 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	336
Hoogte mm.:	175
Breedte mm.:	229
Dikte mm.:	28
Gewicht gr.:	580

Inhoud:

This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.