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Digital and Social Media Marketing Emerging Applications and Theoretical Development

Hoofdkenmerken

Auteur:	Dwivedi, Yogesh K.
Redactie:	Dwivedi, Yogesh K.
Titel:	Digital and Social Media Marketing Emerging Applications and Theoretical Development
Uitgever:	Springer Nature Switzerland AG
ISBN:	9783030243760
Serie:	Advances in Theory and Practice of Emerging Markets
Editie:	2020 ed.
Land van oorsprong:	Switzerland
Prijs:	€ 297.99
Verschijningsdatum:	20-11-2020
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	36 Illustrations, color; 7 Illustrations, black and white; XV, 339 p. 43 illus., 36 illus. in color.

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	339
Hoogte mm.:	154
Breedte mm.:	233
Dikte mm.:	27
Gewicht gr.:	558

Inhoud:

This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.