VU Boekhandel

Direct to Consumer Playbook The Stories and Strategies of the Brands that Wrote the DTC Rules

Hoofdkenmerken

Auteur:	Stevens, Mike
Titel:	Direct to Consumer Playbook The Stories and Strategies of the Brands that Wrote the DTC Rules
Uitgever:	Kogan Page Ltd
ISBN:	9781398605428
ISBN boekversie:	9781398605435
Land van oorsprong:	United Kingdom
Prijs:	€ 39.14
Verschijningsdatum:	03-05-2022
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:

Sales & marketing management

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	224
Hoogte mm.:	156
Breedte mm.:	234
Dikte mm.:	17
Gewicht gr.:	356

Inhoud:

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.