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The Dynamics of Advertising
Hoofdkenmerken
Auteur: Jackie Botterill; Iain MacRury; Barry Richards
Titel: The Dynamics of Advertising
Uitgever: Taylor & Francis
ISBN: 9781134434930
ISBN boekversie: 9789058230843
Editie: 1
Prijs: € 81.52
Verschijningsdatum: 19-12-2013
Inhoudelijke kenmerken
Categorie: Advertising & Promotion
Taal: English
Imprint: Routledge
Technische kenmerken
Verschijningsvorm: E-book
Paginas: 300
 

Inhoudsopgave:

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
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