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How to Write a Marketing Plan
Hoofdkenmerken
Auteur: John Westwood
Titel: How to Write a Marketing Plan
Uitgever: Kogan Page
ISBN: 9780749475727
ISBN boekversie: 9780749475710
Editie: 5
Prijs: € 12.12
Inhoudelijke kenmerken
Categorie: General
Taal: English
Imprint: Kogan Page
Technische kenmerken
Verschijningsvorm: E-book
 

Inhoudsopgave:

\u003cp\u003e\u003cb\u003e\u003ci\u003eHow to Write a Marketing Plan\u003c/i\u003e\u003c/b\u003e provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, \u003cb\u003e\u003ci\u003eHow to Write a Marketing Plan \u003c/i\u003e\u003c/b\u003eis essential reading for anyone who wants to boost their product or business. \u003c/p\u003e\u003cp\u003e\u003ci\u003eThe creating success series of books...\u003c/i\u003e\u003cbr\u003e\u003ci\u003e\u003c/i\u003e\u003cbr\u003eWith over one million copies sold, the hugely popular \u003ci\u003eCreating Success\u003c/i\u003e series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.\u003c/p\u003e
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