Inhoudsopgave:
|
\u003cb\u003eA visual and interactive guide to building and communicating strategies that actually work\u003c/b\u003e \u003cp\u003eYOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE\u0026hellip; So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points?\u003c/p\u003e \u003cp\u003eThe best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real world examples and practical tips to help you:\u003c/p\u003e \u003cul\u003e \u003cli\u003eDiscover the five key foundations that every strategy should be built upon\u003c/li\u003e \u003cli\u003eDraw compelling and unique pictures that capture your organization\u0026rsquo;s distinct strategies\u003c/li\u003e \u003cli\u003eDevelop your skills as a leader of strategy discussions\u003c/li\u003e \u003cli\u003eUnderstand how to use interactive drawing to engage others and achieve \u0026lsquo;buy in\u0026rsquo;\u003c/li\u003e \u003cli\u003eAdditional online resources available including Strategy Drawing Templates, plus Builder Slides and case studies materials for instructors. Locate the 'Companion Website' link towards the bottom of this page to access these materials.\u003c/li\u003e \u003c/ul\u003e Test your strategic vision or develop a new strategic plan based on the best elements of key strategic frameworks by trying the FREE interactive Strategy Builder app, developed in association with StrategyBlocks, at \u003ca href=\"http://www.strategicplan.com/\"\u003ewww.strategicplan.com\u003c/a\u003e\u003cbr /\u003e\u003cbr /\u003e \u003cp\u003ePraise for Strategy Builder:\u003c/p\u003e \u003cp\u003eCummings \u0026 Angwin are pioneers in introducing novel approaches in teaching and applying the principles of strategy --\u003cb\u003eRobert M. Grant, Bocconi University, author of Contemporary Strategy Analysis\u003cbr /\u003e\u003cbr /\u003e\u003c/b\u003e\u003c/p\u003e \u003cp\u003eIn a complex, fast changing world, where we are bombarded by words, numbers and reports, the visual-first approach to strategy provided by Strategy Builder is immensely helpful for inspiring  and communicating a clearer vision of how to move forward. -- \u003cb\u003eRachna Bhasin, VP Strategy, SiriusXM\u003c/b\u003e\u003c/p\u003e \u003cp\u003eAt last someone has grasped this idea and come up with a way to help us demonstrate strategic plans and ambitions in a creative new way. --\u003cb\u003eVikki Heywood CBE, Chair of The Royal Society for the Arts\u003c/b\u003e\u003c/p\u003e \u003cp\u003eThis wonderful book is the first to solve a near-universal problem: communicating strategic ideas is just as hard and just as important as coming up with them in the first place, and both are visual activities. The question is not \u0026ldquo;Do you understand?\u0026rdquo; but \u0026ldquo;Do you see?\u0026rdquo;  --\u003cb\u003eWilliam Duggan, Professor, Columbia University, author Strategic Intuition\u003c/b\u003e\u003c/p\u003e \u003cp\u003eThis book shows how to draw an organization's strategy so you see what's been considered, what's not been considered, and how things are related,. Strategy building is presented as a fun and involving learning process.The approach is revolutionary in that it enables not only the development but also the easy sharing of strategic understanding. --\u003cb\u003eRoger L.M. Dunbar, Emeritus Professor, Stern School of Business, New York University\u003c/b\u003e\u003c/p\u003e \u003cp\u003eWhat a great idea! They layout is also really thoughtful; it makes you immediately want to get out a pencil and start doodling. --\u003cb\u003eAdam Martin, Customer Solutions Director, The Brakes Group\u003c/b\u003e\u003c/p\u003e \u003cp\u003eAs a time pressed executive it was a delight to find a book that I can dip into to find the best strategic frameworks - those that have proved the test of time and academic scrutiny as being truly useful in the workplace. Even better for an inveterate scribbler: endorsement that a picture and \u0026lsquo;permission to play\u0026rsquo; with ideas visually really does say a thousand words and more!  --\u003cb\u003eSarah Mitson, Global Business Director, TNSGlobal\u003c/b\u003e\u003c/p\u003e \u003cp\u003eThis is an invaluable resource for any executive wanting to improve engagement in strategy development and communication. The accessible layout means that the book itself can play an active and inspiring role in strategy discussions.  --\u003cb\u003eMatt Thomas, Director, Braxton Associates, Strategy Consultants\u003c/b\u003e\u003c/p\u003e \u003cp\u003eAt last a book that grasps the implications of recent psychology: people think visually as well as verbally. The authors provide powerful visual devices that will both help managers conceive better strategies and enable their people to execute them more effectively. --\u003cb\u003eRichard Whittington, Professor at Saïd Business School, Oxford University\u003c/b\u003e\u003c/p\u003e \u003cp\u003eA powerful approach to make strategy more engaging again! Strategy Builder is landmark book is destined to make an important impact to the field of strategy, strategizing and strategic management. Executives across the board (and students of strategy) will find the core message of this book counterintuitive and compelling. The idea of \"drawing\" strategy may seem like child's play, yet all great strategists and philosophers know that it is through such \"serious play\" that allows us to see things differently so that we can see different things. --\u003cb\u003eRobert Wright, Professor of Strategy, Hong Kong Polytechnic University\u003c/b\u003e\u003c/p\u003e \u003cp\u003e \u003c/p\u003e |
nl
en
