\"The book will be of particular interest to many whether in marketing or research throughout the pesticide industry and those involved in financial and investment in agriculture, as it provides an interesting insight to the way the industry has grown and adapted to the changes in legislation and regulatory requirements on a global scale.\" Outlooks on Pest Management â review by Emeritus Prof. Graham Matthews, Imperial College London, UK Pesticides have played a critical but sometimes controversial role in the development of agriculture. This book provides an authoritative account of the development of the modern pesticides industry. It discusses the emergence of major pesticide companies such as Bayer, Monsanto, Rhone Poulenc, Dow, DuPont, Ciba-Geigy, Syngenta, BASF and ICI. It covers their competitive strategies such as product development, mergers/acquisitions and diversification. Individual company strategies are placed in the context of broader developments in agriculture which have driven the evolution of the industry, from the Pre-Productionist period to the contemporary world of Post-Productivism and the Sustainability Paradigm. It also reviews how companies have responded to changing national and international policy towards the role of pesticides in agriculture and efforts to regulate their use. This book will be a standard reference on understanding the growth structure, dynamics and major players in a hugely-important and influential sector in global agriculture. It will appeal to a wide range of readers, from policy makers and researchers in crop protection to financial and investment analysts focussed on agriculture, and to all those interested in the development and future of modern agriculture.
nl
en
