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Creating and Sustaining Competitive Advantage
Hoofdkenmerken
Auteur: Chandra S. Mishra
Titel: Creating and Sustaining Competitive Advantage
Uitgever: Springer Nature
ISBN: 9783319545400
ISBN boekversie: 9783319545394
Prijs: € 143.87
Verschijningsdatum: 13-06-2017
Inhoudelijke kenmerken
Categorie: Management
Taal: English
Imprint: Palgrave Macmillan
Technische kenmerken
Verschijningsvorm: E-book
 

Inhoudsopgave:

This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. It also considers how management can utilize their resources and capabilities, shadow options, product market forces, customer needs, and organizational learning as a means to differentiate them from the competition. With an innovative approach to theory and research, it will be positioned to inform both scholars and practitioners in management, business strategy, and entrepreneurship on the process of competitive and sustainable value creation.  
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