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\u003cb\u003eSolve your traffic troubles and turn browsers into buyers\u003c/b\u003e \u003cp\u003eWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.\u003c/p\u003e \u003cul\u003e \u003cli\u003e\u003cb\u003eUnderstand\u003c/b\u003e the essentials - your market, your proposition, and your delivery.\u003c/li\u003e \u003cli\u003e\u003cb\u003eCreate\u003c/b\u003e a site that is seen by the right people, provides a compelling experience, and generates the desired action.\u003c/li\u003e \u003cli\u003e\u003cb\u003eLearn\u003c/b\u003e how to use testing to improve your site's conversion rate.\u003c/li\u003e \u003cli\u003e\u003cb\u003eDiscover\u003c/b\u003e the holistic nature of web site optimization and why multiplicity matters.\u003c/li\u003e \u003cli\u003e\u003cb\u003eExamine\u003c/b\u003e dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.\u003c/li\u003e \u003cli\u003eCombine \u003cb\u003ecreativity\u003c/b\u003e with \u003cb\u003eanalysis\u003c/b\u003e for the best possible results.\u003c/li\u003e \u003c/ul\u003e \u003cp\u003e\u003cb\u003eBen Hunt\u003c/b\u003e is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.\u003c/p\u003e \u003cp\u003eForewords by \u003cb\u003eKen McCarthy\u003c/b\u003e, founder of the System Seminar, and \u003cb\u003eDrayton Bird\u003c/b\u003e, Drayton Bird Associates.\u003c/p\u003e |
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