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The former CEO of NBC âreflects on his years at the pinnacle of network television, and also on the Wrightsâ work as co-founders of Autism Speaksâ (Palm Beach Daily News).  Named president and CEO of NBC at the age of 43, he faced a two-headed dragon: on one hand, distrust from the network people deeply skeptical of the âsuitâ from GE, their new corporate parent; and on the other, fiscal oversight demands from a cautious, conservative institution reluctant to invest heavily in a media business they didnât understand. For the next 20 years, he managed to navigate the fine line between the two and in the process completely reinventâand saveâthe network.  His name is Bob Wright. Under his leadership, a traditional network, struggling to survive a changing landscape, was transformed into a $45 billion cable and internet giant.  What does someone like that do when he retires? If heâs Bob Wright, he starts all over again. At almost the exact same time as Bobâs NBC reign was winding down, his grandson Christian was diagnosed with autism, a condition then poorly understood. Baffled by a lack of medical knowledge and community support, Bob and his wife Suzanne founded Autism Speaks, which in short order became the leading advocacy and research funding organization for this mysterious condition that so devastates families.  As the two story lines unfold in The Wright Stuff, readers will gradually see that both endeavorsârevitalizing NBC and building Autism Speaksâreflect the same key management tenets that apply to any organization facing disruptive change.  A portion of the proceeds from this book will be donated to advance autism research. |
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