\u003cp\u003e\u003cb\u003eThe landmark self-help bestseller that has inspired and enhanced the lives of more than 30 million readers.\u003c/b\u003e \u003cbr\u003e\u003cbr\u003eIn this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original 1960 text has been annotated and amplified to make Maxwell Maltz's message even more relevant for the contemporary reader.\u003cbr\u003e\u003cbr\u003eMaltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve, or fail to achieve, any goal. He developed techniques for improving and managing self-image visualization, mental rehearsal and relaxation which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than sixty years.\u003cbr\u003e\u003cbr\u003eRooted in solid science, the classic teachings in \u003ci\u003ePsycho-Cybernetics\u003c/i\u003e continue to provide a prescription for thinking and acting that lead to life-enhancing, quantifiable results.\u003c/p\u003e