\u003cp\u003ePricing power is a simple concept, yet so many successful people overlook it, leaving money on the table. Itâs not about charging more; \u003cb\u003eitâs about discovering the only type of value your customers will pay more for.\u003c/b\u003e\u003c/p\u003e\u003cp\u003eNot all value is equal. Want to 2X your earnings? If you operate with a 15-percent profit margin, you could grow your business by 100 percent, managing twice the resources and doubling your complexity. Or you could simply increase your pricing power by 15 percent. While few know how, the companies, leaders, and productive individuals embracing the lessons of Re-Valuing do it every day.\u003c/p\u003e\u003cp\u003e\u003cb\u003eJoin the Re-Value Revolution and Ignite Your Team to:\u003c/b\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eDiscover what your customers are willing to pay more for.\u003c/li\u003e\u003cli\u003eIdentify where your business is leaking value and intervene.\u003c/li\u003e\u003cli\u003eCut through competing priorities by asking the right questions.\u003c/li\u003e\u003cli\u003eEnsure your strategies will stand the test of time.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003ci\u003eREVALUE\u003c/i\u003e shares a wealth of game-changing insights within an easy-to-apply framework, distilling a 20+ year pursuit into an entertaining read that you can easily digest on your next domestic plane ride.\u003c/p\u003e