\u003cp\u003eYour complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.\u0026nbsp;\u003c/p\u003e\u003cp\u003eWith an excellent blend of theory, research, practice and application, key features include:\u0026nbsp;\u003c/p\u003e\u003cul\u003e\u003cli\u003eNew case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa.\u003c/li\u003e\u003cli\u003eA new running case study throughout the book which looks at Uber.\u003c/li\u003e\u003cli\u003eEthical Insights which highlight responsible marketing and support PRME.\u003c/li\u003e\u003cli\u003eProfessional Skills which address employability.\u003c/li\u003e\u003cli\u003eDiscover More and Digital Tools text boxes\u003c/li\u003e\u003cli\u003eActivities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.\u0026nbsp;\u0026nbsp;\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eEssential reading for all students and practitioners of digital marketing.\u003c/p\u003e
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