Protect your business name and logo! Your brandsâincluding your business name, product or service names, logo, and sloganâare key to the success of your business. You can protect these valuable business assets by registering them as trademarks with the U.S. Patent and Trademark Office (USPTO). Trademark: Legal Care for Your Brand contains the most up-to-date information on selecting and protecting a great trademark. Learn how to: choose trademarks that distinguish you from competitors secure and protect a domain name for your business use the USPTOâs new Trademark Search system use the new Trademark Center to register your mark protect a trademark even if you havenât registered it enforce your trademark rights against infringers Includes step-by-step instructions on using the USPTOâs new tools to search for and register marks in the federal trademark database. The 14th edition also includes updates on the latest trademark laws and court cases.
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