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Hoofdkenmerken

Auteur:	Sheth, Jagdish N.; Jain
Titel:	Digital Consumer Behavior
Uitgever:	Taylor & Francis Ltd
ISBN:	9781032573687
Land van oorsprong:	United Kingdom
Prijs:	€ 77.47
Verschijningsdatum:	24-02-2026
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Customer services
Geillustreerd:	17 Tables, black and white; 33 Line drawings, black and white; 33 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	246
Hoogte mm.:	174
Breedte mm.:	245
Dikte mm.:	17
Gewicht gr.:	460

Inhoud:

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.