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Truth. The new Rules for Marketing in a Skeptical World

Hoofdkenmerken

Auteur:	Upshaw, Lynn
Titel:	Truth. The new Rules for Marketing in a Skeptical World
Uitgever:	AMACOM
ISBN:	9780814473764
Land van oorsprong:	United States
Prijs:	€ 25.28
Verschijningsdatum:	16-07-2007
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing management
Dewey code:	658.8

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	288
Hoogte mm.:	235
Breedte mm.:	162
Dikte mm.:	25
Gewicht gr.:	554

Inhoud:

Consumers today are better informed and more skeptical than ever before. In Truth, marketing expert Lynn Upshaw offers a systematic approach for building customer loyalty, increasing market share, and building credibility in this challenging marketplace. A revolutionary book that redefines what it means to market.