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Beyond the Core Expand Your Market Without Abandoning Your Roots

Hoofdkenmerken

Auteur:	Zook, Chris
Titel:	Beyond the Core Expand Your Market Without Abandoning Your Roots
Uitgever:	Harvard Business Review Press
ISBN:	9781578519514
Land van oorsprong:	United States
Prijs:	€ 36,25
Verschijningsdatum:	01-01-2004
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Business strategy
Geillustreerd:	Illustrations
Dewey code:	658.4012

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	240
Hoogte mm.:	242
Breedte mm.:	166
Dikte mm.:	23
Gewicht gr.:	512

Inhoud:

Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.