VU Boekhandel

Hoofdkenmerken

Auteur:	Allen, Chris
Co Auteur:	Richard J. Semenik
Titel:	Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Uitgever:	Cengage Learning, Inc
ISBN:	9781285187815
Vervangend ISBN:	9781337110211
Editie:	7 ed
Land van oorsprong:	United States
Prijs:	€ 199,65
Verschijningsdatum:	13-02-2014
Bericht:	Leverbaar

Inhoudelijke kenmerken

Leesniveau:	Tertiary Education (US: College)
Categorie:	Advertising
Dewey code:	659.1

Technische kenmerken

Verschijningsvorm:	Multiple-component retail product, part(s) enclosed
Paginas:	432
Hoogte mm.:	218
Breedte mm.:	279
Dikte mm.:	18
Gewicht gr.:	926

Inhoud:

Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.