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Essentials of CRM A Guide to Customer Relationsh

Hoofdkenmerken

Auteur:	Bergeron, Bryan, MD.
Titel:	Essentials of CRM A Guide to Customer Relationsh
Uitgever:	John Wiley and Sons Ltd
ISBN:	9780471206033
Serie:	Essentials Series
Land van oorsprong:	United States
Prijs:	€ 56.57
Verschijningsdatum:	30-01-2002
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Customer services
Geillustreerd:	Ill.
Dewey code:	658.812

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	220
Hoogte mm.:	234
Breedte mm.:	157
Dikte mm.:	13
Gewicht gr.:	360

Inhoud:

Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level, this book provides senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work.