VU Boekhandel

Hoofdkenmerken

Auteur:	Johnson, Michael D.
Titel:	Improving Customer Satisfaction, Loyalty, and Profit An Integrated Measurement and Management System
Uitgever:	John Wiley & Sons Inc
ISBN:	9780787953102
Serie:	J-B-UMBS Series
Land van oorsprong:	United States
Prijs:	€ 54.33
Verschijningsdatum:	17-10-2000
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Customer services
Dewey code:	658.812

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	240
Hoogte mm.:	232
Breedte mm.:	154
Dikte mm.:	23
Gewicht gr.:	540

Inhoud:

In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers.