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Watch This, Listen Up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Hoofdkenmerken

Auteur:	Verklin, David; Kanner
Titel:	Watch This, Listen Up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
Uitgever:	John Wiley & Sons Inc
ISBN:	9780470056431
Land van oorsprong:	United States
Prijs:	€ 27,79
Verschijningsdatum:	11-05-2007
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Media, information & communication industries
Dewey code:	384.54

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	240
Hoogte mm.:	238
Breedte mm.:	164
Dikte mm.:	26
Gewicht gr.:	413

Inhoud:

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications.