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Design to Grow How Coca-Cola Learned to Combi

Hoofdkenmerken

Auteur:	Butler, David; Tischler
Titel:	Design to Grow How Coca-Cola Learned to Combi
Uitgever:	Penguin Books Ltd
ISBN:	9780241198377
Land van oorsprong:	United Kingdom
Prijs:	€ 19,95
Verschijningsdatum:	26-02-2015
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Tertiary Education (US: College)
Categorie:	Business innovation
Dewey code:	658.4012

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	256
Hoogte mm.:	236
Breedte mm.:	153
Dikte mm.:	21
Gewicht gr.:	342

Inhoud:

Reveals the megabrand Coca-cola's innovative approach to business through design. This book shows how any business can use the same approach to get to the next level. It is suitable for managers in large corporations as well as for entrepreneurs just getting started.