VU Boekhandel

Hospitality Marketing and Consumer Behavior Creating Memorable Experiences

Hoofdkenmerken

Auteur:	Jauhari, Vinnie
Redactie:	Jauhari, Vinnie
Redacteur:	Jauhari, Vinnie, Ph.D.
Titel:	Hospitality Marketing and Consumer Behavior Creating Memorable Experiences
Uitgever:	Apple Academic Press Inc.
ISBN:	9781771883788
Serie:	Advances in Hospitality and Tourism
Land van oorsprong:	Canada
Prijs:	€ 149.00
Verschijningsdatum:	19-06-2017
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Hospitality industry
Geillustreerd:	32 Tables, black and white; 10 Illustrations, color; 5 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	360
Hoogte mm.:	158
Breedte mm.:	235
Dikte mm.:	24
Gewicht gr.:	924

Inhoud:

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.