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Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultur

Hoofdkenmerken

Auteur:	Sharma, Dheeraj
Redactie:	Sharma, Dheeraj
Titel:	Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultur
Uitgever:	Springer International
ISBN:	9783319386942
Serie:	Developments in Marketing
Editie:	Softcover reprint of the original 1st ed. 2016
Land van oorsprong:	Switzerland
Prijs:	€ 146.40
Verschijningsdatum:	17-10-2016
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing
Taal:	English
Geillustreerd:	XIV, 145 p.

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	145
Hoogte mm.:	279
Breedte mm.:	210
Gewicht gr.:	431

Inhoud:

This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.