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Marketing Payback Is Your Marketing Profitable?

Hoofdkenmerken

Auteur:	Merrick, David; Shaw, Robert
Titel:	Marketing Payback Is Your Marketing Profitable?
Uitgever:	Pearson Education Limited
ISBN:	9780273688846
Serie:	Financial Times Series
Land van oorsprong:	United Kingdom
Prijs:	€ 33.26
Verschijningsdatum:	27-04-2005
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	528
Hoogte mm.:	243
Breedte mm.:	170
Dikte mm.:	28
Gewicht gr.:	872

Inhoud:

From hard investments to hard decisions, marketers and executives need a better framework for measuring marketing performance. This book delivers a practical and coherent set of tools and techniques to measure the effectiveness of marketing.