VU Boekhandel

Hoofdkenmerken

Auteur:	De Boer, Evert R.
Titel:	Strategy in Airline Loyalty Frequent Flyer Programs
Uitgever:	Springer International
ISBN:	9783319625997
ISBN boekversie:	9783319626000
Editie:	1st ed. 2018
Land van oorsprong:	Switzerland
Prijs:	€ 208.59
Verschijningsdatum:	23-10-2017
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Aerospace & air transport industries
Geillustreerd:	1 Illustrations, color; 16 Illustrations, black and white; XXXII, 268 p. 17 illus., 1 illus. in color.

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	268
Hoogte mm.:	158
Breedte mm.:	217
Dikte mm.:	19
Gewicht gr.:	480

Inhoud:

This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.