VU Boekhandel

Pricing and Revenue Management of Services A Strategic Approach

Hoofdkenmerken

Auteur:	Ng, Irene C.L.
Titel:	Pricing and Revenue Management of Services A Strategic Approach
Uitgever:	Taylor & Francis Ltd
ISBN:	9780415551953
Serie:	Routledge Advances in Management and Business Studies
Land van oorsprong:	United Kingdom
Prijs:	€ 73.00
Verschijningsdatum:	30-04-2009
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Business studies: general
Geillustreerd:	9 Tables, black and white; 27 Line drawings, black and white; 21 Halftones, black and white; 48 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	196
Hoogte mm.:	154
Breedte mm.:	231
Dikte mm.:	18
Gewicht gr.:	314

Inhoud:

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.