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Political marketing A comparative perspective

Hoofdkenmerken

Auteur:	Lees-Marshment, Jennifer
Redactie:	Lees-Marshment, Jennifer
Titel:	Political marketing A comparative perspective
Uitgever:	Manchester University Press
ISBN:	9780719068713
Land van oorsprong:	United Kingdom
Prijs:	€ 29.79
Verschijningsdatum:	26-05-2005
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Political campaigning & advertising

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	256
Hoogte mm.:	155
Breedte mm.:	234
Dikte mm.:	15
Gewicht gr.:	386

Inhoud:

The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .