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Seeing Spots A Functional Analysis of Presidential Television Advertisements, 1952-1996

Hoofdkenmerken

Auteur:	Benoit, William L.
Titel:	Seeing Spots A Functional Analysis of Presidential Television Advertisements, 1952-1996
Uitgever:	Bloomsbury Publishing Plc
ISBN:	9780275966454
Land van oorsprong:	United States
Prijs:	€ 102.86
Verschijningsdatum:	30-07-1999
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Political campaigning & advertising

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	256
Gewicht gr.:	531

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Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996.