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Twenty-six Ways of Looking at a BlackBerry How to Let Writing Release the

Hoofdkenmerken

Auteur:	Simmons, John
Titel:	Twenty-six Ways of Looking at a BlackBerry How to Let Writing Release the
Uitgever:	Bloomsbury Publishing Plc
ISBN:	9781408105948
ISBN boekversie:	9781408105962
Land van oorsprong:	United Kingdom
Prijs:	€ 13,30
Verschijningsdatum:	01-04-2009
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	General (US: Trade)
Categorie:	Business communication & presentation
Geillustreerd:	Graphic novel section

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	240
Hoogte mm.:	199
Breedte mm.:	129
Dikte mm.:	16
Gewicht gr.:	326

Inhoud:

A unique and entertaining approach to business writing. The author takes a piece of business writing and rewrites it in 26 ways, for example as a fairy story; written in the style of Dickens; as a letter to a friend. He explores how everyone involved with communicating a brand's values - marketers, advertisers, PR - can reach their full potential.