VU Boekhandel

Involving Customers In New Service Development

Hoofdkenmerken

Auteur:	Gustafsson, Anders
Redactie:	Gustafsson, Anders (Karlstad Univ, Sweden)
Titel:	Involving Customers In New Service Development
Uitgever:	Imperial College Press
ISBN:	9781860946691
Serie:	Series on Technology Management
Land van oorsprong:	United Kingdom
Prijs:	€ 154.28
Verschijningsdatum:	13-10-2006
Bericht:	Tijdelijk niet leverbaar - in herdruk

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Customer services

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	332
Hoogte mm.:	234
Breedte mm.:	162
Dikte mm.:	26
Gewicht gr.:	596

Inhoud:

Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.